
[CafeF] Expert Home – Igniting a New Wave of Investment in Phu Tho’s Rental Real Estate Market
The rental real estate market in Phu Tho is being ‘activated’ by strong investor interest with the pioneering Expert Home apartment line entering the market.

Pioneering the Launch of Expert Home
Expert Home is being recognized as a new definition of apartments that meet the living standards of professionals. The VIC Grand Square Phu Tho project offers optimized solutions to fulfill the strictest demands of experts.
A representative of the VIC Grand Square project developer stated: ‘In addition to foreign experts, demand also comes from urban residents and investors looking to buy for rental purposes. Therefore, we have carefully planned all amenities, services, and apartment sizes to cater to these groups.’
Located in the heart of Viet Tri City, next to Hung Vuong Square, VIC Grand Square is set to become a vibrant and trendy entertainment hub, complementing a luxurious and modern lifestyle. Residents will also benefit from convenient transportation, with just a 70 km commute to Hanoi and easy access to essential amenities such as restaurants, shopping malls, and premium entertainment centers.
These Expert Home apartments are expected to provide a living experience on par with high-end urban developments, with services managed by Savills Vietnam, multilingual receptionists, concierge services, and premium facilities such as a shopping center, swimming pool, gym, and sky bar…

In addition to their prime location and breathtaking views, these luxurious apartments offer a modern living space that fosters a diverse international community—an ideal destination for the elite. The project is designed to meet five-star standards, featuring 68 exclusive amenities, including pioneering facilities in Viet Tri, such as the tallest glass bridge, an outdoor sky bar, and a multi-story waterfall.
“A project with comprehensive infrastructure, premium services, and top-quality standards will be the preferred choice for professionals, especially foreign experts,” affirmed a representative of the developer.
Activating a New Investment Wave
Although relatively new, VIC Grand Square has received widespread positive feedback from both investors and actual residents right from its launch, with inventory selling out as soon as it is released.
This success is attributed to the project addressing a significant market gap. Currently, Phú Thọ hosts numerous large industrial zones and clusters, attracting nearly 14,000 highly skilled workers and foreign experts. However, Việt Trì City faces a shortage of long-term rental housing options for these professionals. As a result, projects like VIC Grand Square serve as the missing piece in the market, quickly becoming a sought-after investment opportunity.
The launch of this project has triggered a new investment wave in Phú Thọ’s rental real estate market. Many investors have immediately recognized the potential of investing in rental apartments in what is projected to become the new industrial hub of Northern Vietnam.

However, beyond addressing the current investment demand, the rental real estate market in Phu Tho is expected to have immense growth potential in the future. The province is experiencing impressive growth in attracting investment capital. In just the first half of this year, Phu Tho attracted nearly 52 million USD in foreign direct investment (FDI), a remarkable increase of 77.2% compared to the same period last year. Additionally, by 2030, Phu Tho aims to develop 12 industrial parks—1.7 times the current number. This expansion will create enormous potential for the rental apartment market in the province, as the number of experts and engineers coming to live and work here will rise in direct proportion to the influx of investment capital.
Moreover, Phu Tho boasts significant advantages in heritage and spiritual tourism, being the ancestral land of Vietnam, home to 967 historical relics, 311 traditional festivals, and numerous cultural heritage values that attract both domestic and international tourists. The region also has great potential for golf tourism development. Meanwhile, real estate prices in Phu Tho remain at an early-stage growth phase, significantly lower than in areas with similar advantages, such as Bac Ninh, Bac Giang, Thai Nguyen, and Vinh Phuc.
With the second-largest industrial land area in Northern Vietnam (after Bac Ninh), abundant high-quality land, a growing economy, and real estate prices still at their early growth stage, Phu Tho is forecasted to rise like a ‘soaring eagle,’ positioning itself alongside key industrial economic cities like Bac Ninh.
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