[CafeF] Launching Expert Home – The Pioneer Expert-Standard Apartment on the Market

Provinces with strong industrial zone development have seen the emergence of Expert Home apartments – a standard product line designed to meet the needs of experts.

The Lifestyle of Experts

Yamashita Shinichiro is a 35-year-old Japanese IT expert. He recently started a job at an industrial park in Phu Tho. To make commuting easier, he rented an apartment in the center of Viet Tri City. However, the apartment lacks internal amenities, requiring him to go outside for services, which is quite inconvenient. He has realized that if he plans to work long-term, he needs a more stable living arrangement. Although he has been searching, he has yet to find a suitable place. He has even considered renting an apartment in Hanoi or Vinh Phuc and commuting to ensure a better quality of life. However, this option would be time-consuming, and he has not found a better alternative.

Vietnam is currently an attractive destination for foreign direct investment (FDI) due to its stable political and macroeconomic environment and competitive labor costs. According to the Foreign Investment Agency (Ministry of Planning & Investment), in the first half of the year, FDI in Vietnam reached $15.2 billion, a 13.1% increase compared to the same period last year.

With the surge in foreign capital, Vietnam has been drawing in a growing number of international experts to work and live. Yamashita Shinichiro is just one of thousands of such professionals.

According to Tran Anh Minh, an experienced investor in the rental real estate sector in Northern Vietnam, foreign experts—especially those from Japan and South Korea—have very high standards when purchasing or renting apartments. They highly value amenities, conveniences, and the surrounding living environment. Additionally, since they are working far from their home countries, they often prefer living in communities with other expatriates to feel safer and more connected.

Pioneering Expert-Standard Apartments – Expert Home

Expert-standard apartments, also known as Expert Home, are designed to meet the living standards of professionals. However, despite high demand, the supply of projects that fully meet these standards remains limited.

For example, Phu Tho is home to several large industrial parks and clusters, attracting nearly 14,000 highly skilled workers and foreign experts. However, in Viet Tri City, there are only a few large hotels available for long-term rental by experts. As a result, many professionals still have to endure over an hour-long commute to Hanoi just to find suitable accommodations, despite the inconvenience and exhaustion it brings.

Official distributors of the VIC Grand Square project at the launch event of Expert Home – The Pioneer Expert-Standard Apartment on the Market.

To fill the market gap, the VIC Grand Square project has launched the Expert Home apartment line—expert-standard residences located in the heart of Viet Tri City. As a pioneering development, these apartments offer optimized solutions that meet the stringent requirements of professionals.

From the moment it entered the market, the project has received overwhelming interest and positive feedback from both investors and residents, with each new sales release quickly selling out.

Mr. Yamashita shared, ”After researching several options, I chose VIC Grand Square because it meets my criteria for quality living, has a convenient location, full amenities, and a reasonable price.”

A representative of VIC Grand Square’s developer stated, ”In addition to foreign experts, there is also demand from urban residents and investors looking to purchase for rental purposes. Therefore, we have carefully planned all amenities, services, and apartment sizes to cater to these customer groups.”

VIC Grand Square is one of the rare projects boasting a prime location in the center of Viet Tri City, next to Hung Vuong Square. From here, it is only 70 km to Hanoi, making it highly convenient for work, cultural exchange, and access to essential services such as restaurants, shopping centers, and premium entertainment facilities.

The VIC Grand Square project, with its Expert Home apartments, aims to deliver a world-class urban living experience. The property is managed by Savills Vietnam and features multilingual reception services, concierge services, and high-end amenities such as a shopping mall, swimming pool, gym, and sky bar. Additionally, with its luxurious and meticulously designed interiors, the Expert Home apartments provide a modern living space with premium finishes from 5-star brands. The development also fosters a vibrant international community, making it a prime destination for elite professionals.

”A project with comprehensive infrastructure, quality services, and high standards will be the top choice for professionals, especially foreign experts,” commented a real estate expert when discussing VIC Grand Square.